Action+Plan

Action Plan

Problem Statement: Most people are unaware of the devastating effects of ocean acidification on the ocean and on the animals that inhabit it. Our project attempts to educate the public through an outreach campaign.

Audience: Because out community is a tourist destination, our campaign will target summer visitors in hopes that they will spread their newfound knowledge upon their return home.

Desired Outcome: Our goal is increased awareness of ocean acidification and it’s effects on Alaskan animals. We plan to contact at least thirty businesses with our plan and attain at least ten pledges of cooperation. We will have a quota of stickers to distribute and a visitor counter on our webpage to measure the results of our campaign.

Implementation Plan: -Set goals -Approach businesses -Hold an awareness meeting with interested businesspersons and residents -Distribute stickers/bags/etc. and post posters around town -Hold a second awareness meeting, possibly targeting young people -Continuously update website -Periodically check on cooperating businesses - Review results and discuss the continuation of the program

Outreach Strategy: We are launching an outreach campaign to bring awareness to the effects of ocean acidification on Alaskan animals. We will be using stickers, posters, a website, and other materials to inform the public and encourage greener living.

Schedule: Jan. 25 – Business agreements started Feb. 10 – Draft stickers completed Feb. 10 – Draft website completed May 1 – Final stickers completed May 1 – Final website completed May 15 – Business agreements completed Sept. 1 – Outreach event completed by

In Short: 1. Our project is about bringing awareness to the public about Ocean Acidification. Ocean Acidification is the change in CO2 levels in the ocean due to anthropogenic effect. (global warming of the ocean)

2. To make this subject appeal to the public we will be using the Kittlitz's Murlets (type of bird: Alcides) and Northern Sea Otter Through these animals we will be showing how acidification effects their living area and food supply.

3. Our team is creating a design that incorporates this whole idea onto one bio-degradable sticker. These stickers will be handed to businesses like coffee shops, grocery stores, and restaurants to distribute to customers who do a "Green Act." For example, When someone visits a coffee shop and brings in their personal coffee ,cup saving the paper, they will be rewarded with the sticker. On the sticker will be our link to this website that informs the person about our project.


 * Our sticker designs